bdtickets: Power Pair strategy for incremental ticket sales
How Broad Match Search and Performance Max were combined to expand conversion opportunities during the Eid-ul-Adha travel season.
Business challenge
Historically, bdtickets prioritized brand awareness and consideration over lower-funnel conversion campaigns. Before Eid-ul-Adha, the team sought to increase online ticket sales and campaign profitability.
Media strategy
Integrated Broad Match Search campaigns with AI-powered Performance Max, combining high-intent search demand with additional Google inventory to identify new purchase opportunities. The supplied source describes maintaining a 100% Google Ads optimization score.
Execution
The Power Pair approach connected Search and Performance Max during a high-demand festive travel period, with conversion performance as the priority.
Results & impact
The supplied case study reports 11% incremental ticket sales and a 12% add-to-cart-to-purchase ratio. These results are attributed to the source artwork and have not been independently audited.
Key learning
Combining intent-based Search with Performance Max can broaden conversion coverage while keeping campaign goals aligned with measurable purchases.
Source: supplied Mediam Group case study artwork. Permission to publicly reproduce source graphics, metrics and testimonials should be confirmed before publishing.