bdtickets: The shift to always-on performance.
How conversion growth beyond seasonal peaks signalled a larger always-on digital opportunity across Meta, TikTok and Google.
The challenge
Grow digital ticket conversions beyond seasonal Eid peaks while improving acquisition efficiency across Meta, TikTok and Google.
The strategic question
Was conversion growth increasingly dependent on Eid travel peaks, or was always-on digital demand becoming a more important driver of ticket purchases?
Performance approach
- Review conversion volume and CPA by platform.
- Separate Eid-peak performance from non-Eid activity.
- Compare conversion growth with changes in media spend.
- Use platform-level efficiency as a diagnostic signal rather than treating every platform as interchangeable.
Platform performance
The supplied reporting shows the following 2025 results:
| Platform | Conversions | CPA |
|---|---|---|
| Meta | 173,989 | $0.70 |
| TikTok | 100,670 | $0.30 |
| 34,738 | $0.56 |
Business impact
- Conversions increased 275.1% while spend grew 122.9% from 2024 to 2025.
- Overall CPA improved by 40.6%.
- Non-Eid conversions grew 328.1%, with reported CPA improvement of 47.2%.
These are reported campaign results. They indicate a performance shift but do not independently establish incremental conversions or prove that media alone caused the change.
Key learning
Non-Eid conversion growth outpaced overall conversion growth, pointing to a stronger always-on opportunity beyond seasonal travel peaks. Future evaluation should keep tracking consistency, campaign mix, budget changes and seasonality in view.
Source: performance slide supplied by the campaign lead. Figures are reported and have not been independently audited. The 2024–2025 comparison is kept separate from the 2026 YTD figures shown in the source. Confirm client disclosure approval before publishing.