I turn audience intelligence, media investment and experimentation into measurable business outcomes. A collection of my thinking, frameworks and campaign work.
Explore my work↘Campaign thinking from the first business question to the final performance signal. Starting with a Google Ads success story for bdtickets. More campaign breakdowns will follow.
Understand the conversion, adoption or brand problem before choosing a platform or format.
Translate behavior, intent and context into media architecture across the funnel.
Use experimentation, measurement discipline and structured learning to improve efficiency.
I'm Muith Al Mahati, a performance-driven digital marketer working across paid media, campaign strategy and conversion optimization. I currently serve as Manager – Campaign Performance at Starcom Bangladesh.
My work spans Meta, Google and TikTok advertising, team leadership, experimentation and reporting—connecting audience insights with measurable business outcomes.
From business development and compliance to leading paid media teams and performance strategy.
Starcom Bangladesh
Lead campaign executives, performance operations and multi-platform campaign strategy across a portfolio of 9+ brands, with an emphasis on team development, optimization and reporting standards.
Starcom Bangladesh
Led end-to-end campaign execution across Meta, Google and TikTok. CV-reported achievements include a 60% reduction in CPA for bdtickets campaigns and management of BDT 60–70 lakh in monthly media spend.
Starcom Bangladesh
Executed and optimized digital campaigns for brands across telecom, streaming, education and financial services, including app-focused media buying and performance reporting.
Dhaka Tribune
Developed new business opportunities and coordinated with creative and production teams to deliver client campaigns.
Bongo
Supported content and advertising policy compliance, internal controls, channel audits and stakeholder reporting.
The platforms, technical tools and collaborative skills behind my campaign work.
An academic background combining engineering foundations with strategic leadership studies.
Department of Strategy & Leadership
University of DhakaCGPA 2.95 / 4.00
National UniversityFor collaborations, opportunities or a conversation about growth, connect with me.
Contact links will be activated soon.